How to Make Data-Driven Decisions Your Boss Will Love
Organizations are seeking to make more data-driven decisions. Competition and increased consumer expectations have left little room for guesswork. Every decision must now be backed by data. A survey...
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The Digital Transformation Framework Digital transformation is a term gaining popularity due to organization’s need to keep progressing digitally as the landscape evolves. The Arke developed framework...
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The CMO Guide to Digital Transformation
The CMO Guide to Digital Transformation Digital transformation is one of the newer buzzwords to hit the marketing channel. It may leave you wondering what it’s really all about, which is why I’ve put...
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How to Leverage Marketing Technologies for Better Brand Experiences
If you’ve ever tried to make sense of the vast array of marketing technologies, hold tight. Things are about to get even more interesting. In early May, Scott Brinker, aka the Godfather of MarTech,...
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Make People the Focus of Your Digital Transformation
People are the heart of every digital transformation. But too often, organizations make technology the priority — obscuring the real purpose and potential value of their investments. To make the most...
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Fractional CMTOs: Understanding the Cost and Benefits
Chief Marketing Technology Officers (CMTO) blur the lines between marketing, IT, and data science, closing the gaps between CMOs and CIOs. They’re strategists and technology advocates with the...
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4 Secrets to Happy Customers and Better Brand Experience
Customer experience is a curious thing. We can all articulate exactly what we want when we’re on the receiving end. And yet, when tasked to provide exceptional experiences, we often fail to invert the...
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Why Your Employees Are Your Most Important Customers
It’s hard to have a business conversation these days without someone mentioning how we all need to break down silos, work cross-functionally, and obsess over our customers. And I can’t argue: Of...
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How Arke Is Working to Build Better Brands
How Arke Is Working to Build Better Brands When we at Arke bring up the concept of brand experience, it’s interesting to consider what we hear from potential customers. Most of our competitors come in...
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One Customer Journey Map Is Just Like Another – Really
Customer journey maps are arguably the best tool marketers have to understand and improve brand experience. They help companies visualize the steps their customers take — from initial contact through...
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